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Are your affiliate partners complying with your terms and conditions?

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If you have dishonest affiliates stealing your traffic

How easy it is to take immediate action through the app

How much revenue you could be losing?

Protecting over 3,000 brands worldwide

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How Viking saves € 150.000 budget p.a. by systematic monitoring in the affiliate sector!

€ 150,000
savings in the
affiliate budget
€ 10,000
savings per
ad hijacker

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What our customers say about us

  • AdPolice has enabled us to keep a close eye on advertisements targeting our brand and has improved the overall quality of our Affiliate Channel. The detection of brand infringements allowed us to cancel unrightfully earned commissions amounting to a considerable percentage of our yearly affiliate spend in the markets we are active in. The AdPolice tool and team were essential in achieving this.
    Rachel Lamberts,
    Affiliate Marketing Specialist
    Office Depot – Europe
  • By monitoring our brand keywords, we can save huge amounts of money. With Adpolice, we've been able to uncover brand bidding and sustainably increase our revenue.
    Amit Sinha
    Director Marketing and E-Commerce
    Ludwig Görtz GmbH
  • Brand protection is of high importance to our business and Adpolice has been instrumental in supporting this. AdPolice enables us to conduct efficient paid search monitoring and take targeted action against brand infringement and fraudulent affiliates and partners to protect us from potential damages. This has enabled us not only to significantly reduce our costs, but at the same time to increase our revenue and make investments that have significantly advanced our business. Since every penny counts for us, efficiency is our top priority and that's exactly what we found with AdPolice!
    Christian Sick
    Regional Head of E-business

Sign up for monitoring your affiliates, and start eliminating fraud from your affiliate program.

Frequently Asked Questions:

How do I recognize affiliate fraud?

The first signs of affiliate fraud are recognisable when affiliates show an unnatural growth in affiliate sales. affiliate sales. These are usually generated very quickly after the start of the cooperation and continuously expanded. At first glance, it is not obvious how these affiliates generate the sales. Critical questioning of the affiliate as to how the sales were being generated can provide a first clue. But affiliates with few sales can also be fraudulent. It always helps to have a critical look at the affiliate KPIs and to question discrepancies directly.

Why do some affiliates' sales increase for no visible reason?

There can be many reasons why affiliate sales increase. However, the reasons should be explainable. On the one hand, sales can be driven by the merchant and on the other hand by the affiliate. Question the figures and enter into dialogue with the affiliate. If the reasons are not sufficient, you should question the partnership.

What is Brand Bidding in Affiliate Marketing?

Brand bidding is when affiliates place their own ad on the merchant's brand. Brand misspellings are also used to circumvent brand protection. The affiliate ad appears next to the search results of the brand owner. The affiliate's goal is to gain the traffic of the foreign brands and to set a cookie. The affiliate then receives a commission for this traffic.

What is ad hijacking, affiliate hijacking or brand hijacking in affiliate marketing?

Brand bidding goes one step further than brand bidding. The original ad is copied 1: 1 by the affiliate and placed on the search engines. For the search engines there are now two identical advertisements, the original advertisement of the merchant and the 1: 1 copy. However, the search engine only ever displays one ad of the merchant. In X% of the cases, the affiliate's ad is delivered. The user himself does not notice this, but the affiliate sets a cookie which guarantees him a commission. Ad hijacking is clearly referred to as fraud.

How difficult is it to keep an eye on affiliates?

Unfortunately, it is very time-consuming to keep an eye on affiliates, as the Internet offers a multitude of possibilities to become fraudulently active. For example, regions can be excluded or included using GEO targeting so that the advertising is not displayed to the merchant. Smaller search engines are also very popular to commit fraud. There are a number of other options. An automated monitoring solution can save a lot of time here.

Is brand bidding allowed in affiliate marketing?

Whether brand bidding is allowed is regulated in the terms and conditions of the respective affiliate program. Every merchant should ask himself what benefits he can get from brand bidding. The benefit for the merchant should be that new customers are generated through new channels. Every merchant should generate traffic using brand names himself.

Can you prevent brand bidding in affiliate marketing?

In principle, you can prevent brand bidding in affiliate marketing. First of all, the customer terms and conditions in Affiliate Marketing have to be adjusted in accordance with the law. The terms and conditions also regulate the use of trademarks by search engines. Through automated monitoring, affiliates can then be tracked down for the brand keywords.