Case Studies

“You can't do anything about it anyway.”
Four brands that did.

That sentence comes up in almost every first conversation about affiliate abuse and trademark infringement — in search engines and in every other channel. These are the numbers from four customers who stopped accepting it: in CPC, in affiliate commissions and in revenue.

Download the case studies Book a demo
GORE case study cover
CPC reduction

Uncovering the infringements was only half the job.

“You can't do anything about it anyway” is the sentence that comes up again and again around brand abuse in search engines. The work with GORE® was therefore not primarily about detection — it was about building a workflow in which infringements are uncovered without gaps and then actually eliminated in a second step.

With the unjustified bidders removed from the auction, the price of GORE's own brand terms fell with them.

40%
Cost saving on the optimised marketing budget
2 steps
Detection and enforcement in one workflow
Download the GORE case study
Viking case study cover
Affiliate monitoring

Eleven countries, one automated watch.

The focus of the work with Viking was the affiliate channel. We set up highly automated, systematic monitoring of affiliate activity across eleven countries — running continuously rather than as periodic spot checks, which is the only way regionally and time-restricted campaigns become visible at all.

The saving is recurring, not one-off: every year the monitoring stays in place is another year those commissions are not paid out.

€150k
Saved per year on the affiliate budget
793%
Return on investment
11
Countries monitored
Download the Viking case study
Condor case study cover
Fraudulent transactions

Terms and conditions that are actually enforced.

The work with Condor was aimed at reinforcing their commitment to quality and transparency in the partner channel: stricter compliance with their terms and conditions, specifically preventing brand bidding and undermining ad hijacking.

Partners breaking those terms were identified individually rather than in aggregate, which is what makes a commission reversal defensible.

€30k
Commissions saved by detecting fraudulent partners
T&C
Compliance enforced rather than assumed
Download the Condor case study
Vision Healthcare case study cover
Brand protection and growth

Less fraud and more revenue from the same channel.

For Vision Healthcare, affiliate marketing had to do two things at once: stop leaking budget and keep growing. Implementing the AdPolice affiliate brand-bidder tooling reduced fraud and strengthened brand protection, and the refined affiliate strategy that followed made the channel both compliant and materially bigger.

350
Affiliate violations detected
+60%
Increase in affiliate revenue
Download the Vision Healthcare case study
Order the case studies

Pick the ones you want. We'll send them over.

Select one, several or all four. We only need a company email address to send them to.

* required

What would the numbers look like for you?

Every one of these started with a single scan of the brand terms. We will run yours and go through the findings with you.

Book a demo Or run a free brand check →